SXSW 2020

Do Self-Driving Cars Need Emotional Intelligence?

Description:

Until recently, the automotive industry believed autonomous vehicles would replace human drivers in a rapid and orderly manner – a binary flip from people to robots. The reality is now dawning that a complex, messy and perhaps interesting dynamic is more likely– that self-driving cars, trucks and buses will arrive incrementally, meaning we will be sharing the road with robot drivers for decades to come, and perhaps permanently. This realization introduces a host of scenarios in which humans – and cars with human-like perception and cognitive abilities – must co-exist. This session will explore the new challenges this brings to the industry, including if autonomous vehicles need emotional intelligence, the implications of AI bias behind the wheel and how robots will manage ethical dilemmas.


Other Resources / Information


Takeaways

  1. What kind of user experience should you expect once we begin sharing our roads with robot drivers?
  2. How will pre-programmed vehicles cope with the vagaries of human operators, such as road rage and distracted drivers?
  3. What will implicit AI biases mean for different driving demographics (e.g. older vs. younger drivers) and how can the transportation industry address?

Speakers


Organizer

Andrew Maclellan, Senior Vice President, Technology, Porter Novelli


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Fantastic Future
  • Track 2
  • Level: Intermediate


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