SXSW 2020

The New Rules of Retail


Retail isn’t dying, it’s evolving. The rules of retail are changing, and companies are reinventing what it means to be a brand today, prioritizing customers and experiences.

Today’s consumers are the first to make bold demands of the retailers they love, taking on a role that goes beyond transactions. As a result, a new wave of retail brands are building communities around commerce, creating a network of highly social, hyper-engaged consumers and brand advocates.

Since day one, Poshmark has taken a people-first approach to commerce, creating a truly social shopping experience for its community of 50 million. Join Manish Chandra, founder & CEO of Poshmark, in an interview with CNBC’s Lauren Thomas discussing this cultural shift in retail and the future of the industry.

Additional Supporting Materials


  1. What are the key attributes of a thriving commerce community?
  2. What kind of retail experiences do consumers most often connect around? What are tangible ways to scale these experiences?
  3. What is the new role consumers play in shaping the shopping experience? What role does data play?


  • Lauren Thomas, Retail Reporter, CNBC
  • Manish Chandra, Founder & CEO, Poshmark


Sera Michael, Senior PR Manager, Poshmark

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Tech Industry & Enterprise
  • Track 2
  • Level: Intermediate

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