Retail isn’t dying, it’s evolving. The rules of retail are changing, and companies are reinventing what it means to be a brand today, prioritizing customers and experiences.
Today’s consumers are the first to make bold demands of the retailers they love, taking on a role that goes beyond transactions. As a result, a new wave of retail brands are building communities around commerce, creating a network of highly social, hyper-engaged consumers and brand advocates.
Since day one, Poshmark has taken a people-first approach to commerce, creating a truly social shopping experience for its community of 50 million. Join Manish Chandra, founder & CEO of Poshmark, in an interview with CNBC’s Lauren Thomas discussing this cultural shift in retail and the future of the industry.
Additional Supporting Materials
- What are the key attributes of a thriving commerce community?
- What kind of retail experiences do consumers most often connect around? What are tangible ways to scale these experiences?
- What is the new role consumers play in shaping the shopping experience? What role does data play?
Sera Michael, Senior PR Manager, Poshmark
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