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SXSW 2020

The Spirit of “Wa” Yields Unexpected Discoveries

The spirit of “Wa”—the value of unity, caring, beauty and peace, has been embraced in Japan.
Akane is an art director based in Tokyo, who has been exploring Japanese beauty.
The pureland AR, has made an AR technology function as a “religious tool" for the temple's story that has continued for over 400 years. By creating new discoveries with the spirit of harmony and sense of “Wa”, we began to slowly change the public view in areas where technology did not harmonize. Unlike surfing the Internet, the technology allows the viewers to actually check and feel the elements with your eyes and heart, which is the core foundation of what we intended the viewers to experience. Through this session, the sense of “Wa” will help the viewer’s creativity blossom and find new discoveries.

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  1. How do we productively use Wa?
  2. How does harmonizing various things affects our creativity?
  3. What is necessary for us to identify parts to change?



Akane Kikuchi, Art Director, Akane Kikuchi Design

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Level: Advanced
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