What Makes an Interactive Experience Successful?
Three designers break down their process to creating a successful public interactive project that provide the audience with new frameworks for expression. Discuss the path to building the technology behind experiences that cultivate new understanding and awareness of a place, event, process, and product.
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- Interactive success comes from the participant seeing themselves in the work, and having agency over what they see.
- Shift from user-centered design to emotion-centered design by focusing on what you want the audience to feel.
- Timing is everything. When the timing is right, people are focused on the experience and not the technology.
Annette Robertson, Dir, Content Dev, AVIXA