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SXSW 2020

What Makes an Interactive Experience Successful?

Three designers break down their process to creating a successful public interactive project that provide the audience with new frameworks for expression. Discuss the path to building the technology behind experiences that cultivate new understanding and awareness of a place, event, process, and product.

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Takeaways

  1. Interactive success comes from the participant seeing themselves in the work, and having agency over what they see.
  2. Shift from user-centered design to emotion-centered design by focusing on what you want the audience to feel.
  3. Timing is everything. When the timing is right, people are focused on the experience and not the technology.

Speakers

Organizer

Annette Robertson, Dir, Content Dev, AVIXA

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Experiential Storytelling
  • Level: Intermediate
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