☰ Sidebar
Voting period for this idea type has passed

SXSW 2020

What Makes an Interactive Experience Successful?

Three designers break down their process to creating a successful public interactive project that provide the audience with new frameworks for expression. Discuss the path to building the technology behind experiences that cultivate new understanding and awareness of a place, event, process, and product.

Share this idea


  1. Interactive success comes from the participant seeing themselves in the work, and having agency over what they see.
  2. Shift from user-centered design to emotion-centered design by focusing on what you want the audience to feel.
  3. Timing is everything. When the timing is right, people are focused on the experience and not the technology.



Annette Robertson, Dir, Content Dev, AVIXA

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Experiential Storytelling
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.