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SXSW 2020

Are Slackers The Backlash To Burnout?

Reality Bites is more than 90s nostalgia, it’s the modern slacker manifesto. Burned-out from hustle culture, today’s youth are leaning into scumbro fashion, delighting in the fall of perfectly crafted personas, and seeking alternative, stress-free lifestyles. Getting high, living at home and tattooing your face are no longer derided, but celebrated as the slacker becomes not only acceptable, but aspirational.

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  1. What’s driving the rise of Slackers? i.e. response to burnout; mindfulness; influencer schadenfreude.
  2. Decode the aesthetic, philosophy and geography of Slackers.
  3. “Slackonomics’ - The New Economy of Doing Nothing. How to sustain a slacker lifestyle and capitalise on slackers as a business.



Sarah Rabia, Director of Cultural Strategy , Cofounder of Backslash, TBWA Chiat Day

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Connection & Culture
  • Level: Intermediate
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