Are Slackers The Backlash To Burnout?
Reality Bites is more than 90s nostalgia, it’s the modern slacker manifesto. Burned-out from hustle culture, today’s youth are leaning into scumbro fashion, delighting in the fall of perfectly crafted personas, and seeking alternative, stress-free lifestyles. Getting high, living at home and tattooing your face are no longer derided, but celebrated as the slacker becomes not only acceptable, but aspirational.
Share this idea
Additional Supporting Materials
- What’s driving the rise of Slackers? i.e. response to burnout; mindfulness; influencer schadenfreude.
- Decode the aesthetic, philosophy and geography of Slackers.
- “Slackonomics’ - The New Economy of Doing Nothing. How to sustain a slacker lifestyle and capitalise on slackers as a business.
Sarah Rabia, Director of Cultural Strategy , Cofounder of Backslash, TBWA Chiat Day