SXSW 2020
Are Slackers The Backlash To Burnout?
Description:
Reality Bites is more than 90s nostalgia, it’s the modern slacker manifesto. Burned-out from hustle culture, today’s youth are leaning into scumbro fashion, delighting in the fall of perfectly crafted personas, and seeking alternative, stress-free lifestyles. Getting high, living at home and tattooing your face are no longer derided, but celebrated as the slacker becomes not only acceptable, but aspirational.
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Other Resources / Information
Takeaways
- What’s driving the rise of Slackers? i.e. response to burnout; mindfulness; influencer schadenfreude.
- Decode the aesthetic, philosophy and geography of Slackers.
- “Slackonomics’ - The New Economy of Doing Nothing. How to sustain a slacker lifestyle and capitalise on slackers as a business.
Speakers
- Sarah Rabia, Co-Founder & Global Director of Cultural Strategy, TBWA WORLDWIDE
- Ilana Glazer, Actress, Writer, Producer, https://www.imdb.com/name/nm4477261/
- Laurence Scott, Author, Penguin Random House
- Dominic Russo, Writer & Producer, Comedy Central
Organizer
Sarah Rabia, Director of Cultural Strategy , Cofounder of Backslash, TBWA Chiat Day
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