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SXSW 2020

How to 1Up Your Marketing in Esports

Esports is going to top $1 billion in revenue this year, according to Newzoo. But, what makes for great marketing in a space that has a lucrative, rabid younger audience following that is highly suspicious of hard-selling advertisers? This session will uncover the many ways that competitive gaming is both similar and different than traditional stick-and-ball sports, with commentary from leagues, platforms and marketers on how best to capitalize on the growing interest in esports.

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Takeaways

  1. How esports fans are similar and different to traditional sports fans.
  2. Successful case studies of marketing campaigns in esports.
  3. The impact that esports can have for marketers.

Speakers

  • Seth Ladetsky, SVP, Sales and Head of Turner Sports Digital & ELEAGUE Sales Strategy and Revenue, Turner Sports

Organizer

Gerasimos Manolatos, Director, Business Communications, WarnerMedia

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Intermediate
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