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SXSW 2020

How to 1Up Your Marketing in Esports

Esports is going to top $1 billion in revenue this year, according to Newzoo. But, what makes for great marketing in a space that has a lucrative, rabid younger audience following that is highly suspicious of hard-selling advertisers? This session will uncover the many ways that competitive gaming is both similar and different than traditional stick-and-ball sports, with commentary from leagues, platforms and marketers on how best to capitalize on the growing interest in esports.

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  1. How esports fans are similar and different to traditional sports fans.
  2. Successful case studies of marketing campaigns in esports.
  3. The impact that esports can have for marketers.


  • Seth Ladetsky, SVP, Sales and Head of Turner Sports Digital & ELEAGUE Sales Strategy and Revenue, Turner Sports


Gerasimos Manolatos, Director, Business Communications, WarnerMedia

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Intermediate
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