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SXSW 2020

Innovate or Die. STFU & Give me Something I can Use

We’ve heard it many times before - Innovate or Die. I’m even a culprit of using it in presentations.

But enough with the hyperbolic. Let’s talk about practical ways to help you come up with your next innovation.

At TBWA we have studied hundreds of innovations across a broad spectrum of industries to reveal a set of common paths that lead to innovative ideas. In this fast passed session, I'll share our Disruption® methodology and use it to pull inspiration from organizations like DARPA and innovations like Corning Glass and even Vegemite, uncovering an insight or behavior behind the innovation and practical What If provocations you can use to inspire your next big idea.

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  1. A simple and practical methodology you can apply back at the day job (or your own company)
  2. Over 15 paths to innovation that you can use to organize your thinking
  3. A set of inspiring case studies and What If provocations you can use to inspire your next innovation



Luke Eid, Chief Innovation Officer, TBWA

Meta Information:

  • Event: SXSW
  • Format: Focus15
  • Track: Startups
  • Level: Beginner
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