SXSW 2020
Lessons For Marketers From the Obama White House
Description:
The US presidential election cycle is in full force and the parallels between politics and brand marketing are many. Candidates are powerful brands. How did they get there and what can consumer brands learn from them? These top tips and tricks will elevate your marketing and build your brand, rooted in real world examples. As the White House Deputy Social Secretary between 2009 and 2011 and director of surrogates for both Obama for America and the Presidential Inaugural Committee, Joe Reinstein learned firsthand how to leverage today’s technology to assess and engage the populace. As a marketing and advertising executive, he applies that knowledge to help organizations connect with customers. There are lessons to be learned from the politics of today.
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Takeaways
- Be nimble. Campaigns are always on. Brand campaigns and customer relationships never sleep. Smart brands today don’t just plan, they react fast.
- Be Innovative. Embrace technology and don't be slow. Competitors can weaponize new tech against you. Know which matters, when.
- Learn how to align messages with consumer intent, and act on it. Candidates do it, brands need to as well, to win.
Speakers
- Joe Reinstein, Global Growth Officer, Performics
Organizer
Laura Heller, Director of External Communications, N/A
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