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SXSW 2020

Pimp My Child: The Narcissism of Parents Online

This is an intervention.

Goodbye travel landscapes, hello monthly infant photo shoots. Like clockwork, the instant someone transitions from individual to parent their Instagram feed morphs into miasma of children’s pictures. Every moment in a child’s life, from sonogram to birthdays, is shared. But when does sharing go too far?

From the non-consenting exploitation of children in exchange for likes - to the shaping of a child’s identity - this session delves into the narcissism of, and backlash towards, parenthood on social media, and how we can steer parents towards a new creativity.

It’s not just the their kids that are suffering, it’s all of us.

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  1. What type of sharing by parents is healthy for both their children and social audiences?
  2. Is it OK for children to express the political, social and cultural beliefs of their parents online?
  3. How do we bridge the creative gap between parents and non-parents?



Rohit Thawani, Digital Experiences Lead, TBWA/Media Arts Lab

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Connection & Culture
  • Level: Beginner
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