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SXSW 2020

Feed the Binge: Developing Original Content in '20

There is no doubt that in today’s original content market, new players are stepping in and bringing unique expertise to the table, including secrets for how to create entertainment properties that will inspire viewers to not just watch, but “binge.” With an influx of new streaming and digital platforms, there is a continually growing need for fresh content across all genres, lengths and formats. But in today’s rapid-paced media landscape, how do you take the pulse of today’s audience to craft entertainment that will blow up tomorrow?

Industry experts across all sides of the original content development landscape will discuss how rights acquisitions, packaging projects, pitching, hosting and ultimately producing original content has shifted with the growth of streaming platforms.

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  1. How the original content development landscape has changed with the growth in streaming media.
  2. Winning pitching, packaging and producing strategies that are allowing fresh players to become active in the original content development space.
  3. The unique challenges that a wider content market creates for both large studios and independent producers.


  • Dara Resnik Creasey, Screenwriter/Showrunner, N/A
  • Kathryn Tyus-Adair, SVP, Original Programming, Starz
  • Amee Dollemann, Disney Channel Original Movies, Disney ABC Television Group
  • Kate Hoenigsberg, Content Executive, Quibi


Jenna Wigman, Vice President/Partner, Press Kitchen

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Making Film & Episodics
  • Level: Beginner
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