Making a Case for Play in Business and Work

Description:

As kids, we were given free range to play. However, as adults, we find that play takes a backseat to "hard work," with play labeled as fun and frivolous. What if play is actually the key to better health, a more creative workforce, and a thriving business? Join us to learn how IDEO’s Play Lab fuels behavior change, company culture, and innovation in organizations across industries, while reminding us that even the most difficult problems can be solved through play. Leave SxSW knowing how play can be the ultimate game-changer for your business, and with the tools to make a case for play at your company.