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SXSW 2020

Delivering Simplicity in a Complex Digital World

Whilst people crave quicker and simpler brand experiences the technology ecosystem required to deliver them gets ever more complex. This panel made up of agency leads, clients and creatives will explore some of the key issues and solutions to navigating this complexity:

How do brands maintain consistency whilst offering the personalization and localization that consumers expect?

When delivering these solutions how do we ensure all stakeholders understand what will be delivered across which platform?

And with an expectation of ever simpler and slicker UX how do we ensure these frictionless experiences are kept on brand?

It can't be that hard, can it?

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Takeaways

  1. Personalisation. Maintaining brand consistency while remaining localized and personalized
  2. Stakeholder Management. Getting the right stuff in front of the right people
  3. UI/UX. With increasing simplicity of UI/UX, how do you maintain your brand tone and voice?

Speakers

  • Jamie Simmonds, Managing Director & Co-Founder, TheTin
  • Daisy Harding, Product Designer, Photobox
  • Lesley Hornung, Head of Marketing & Digital, HLB International
  • José Suaste, Executive Creative Director, fluent360

Organizer

Tim Harper, Co-Founder/Director, TheTin

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Intermediate
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