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SXSW 2020

Creating a Corporate Culture Blueprint

As a startup you have a lot on your plate between securing funding, building customer relationships, and growing a company that you’re passionate about, but what about corporate culture? Strong culture is a cornerstone of success. Fostering a great corporate culture starts with a culture blueprint. When most people hear about a company with a great corporate culture, they think of a beautiful office with fun perks like free food and flexible schedules. You might be envisioning Facebook’s headquarters in Menlo Park or Google’s Mountain View campus. While these perks are fantastic and popular among employees, a great culture is made up of so much more than just nap rooms and foosball tables. So, how do you go about defining and fostering culture? That’s where a culture blueprint comes in.

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  1. Understand the importance of a culture blueprint for your organization
  2. Learn how to create your own organizational culture blueprint
  3. Explore how to keep your teams aligned and engaged



Kelly Heesterman, Sales & Marketing Manager, Meetingmax

Meta Information:

  • Event: SXSW
  • Format: Focus15
  • Track: Startups
  • Level: Intermediate
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