SXSW 2020

From a Wave to a Tsunami: The Future of Hallyu

Description:

Discuss and explore the future of Korean entertainment (particularly music). Specifically:
-Discuss the current strides in the importation of Korean pop (K-pop), Korean hip hop, and indie to the Western market
-Discuss the most prevalent trends of the most successful "crossover" Korean artists
-Discuss the potential of trending artists in Korea on course to cross over to the Western market
-Discuss (based on K-music popularity abroad) the upward trends of the "Hallyu Wave" in the next 5-10 years


Related Media


Takeaways

  1. K-music will be a legitimate contender in the running for music-based (NOT just popularity-based) awards
  2. K-music will challenge "norms" of the top-selling artists in the past 50 years (via music charts, Nielsen Soundscan stats, etc.)
  3. Korean artists are more viable as collaborators for top-selling Western artists (contend with most coveted Western artists, producers, etc.)

Speakers


Organizer

Camiele White, Staff Writer, HiphopKR


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Intermediate


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