SXSW 2020
The Audio Future of Branding
Description:
We are in the middle of a cultural shift from a visual past to an audio future.
There is something special about sound - one of the first experiences we have as human beings is of the sound of our mother’s heartbeat in the womb. There is an innate intimacy to sound - it affects us psychologically, physiologically and emotionally.
A reality augmented by audio creates exciting opportunities for making the world a more inclusive place.
What is powering this cultural shift? How does a brand sound like when their visual representation is supplementary? But most importantly how does an audio controlled future affect the relationship between consumers and brands?
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Takeaways
- Brands need to reassess their role in how they connect to consumers.
- In a voice-first world, how will brands extend their identity and create emotional intimacy?
- How do brands connect to the more inclusive audiences that audio will facilitate?
Speakers
- Sabrina Riedel, Interactive Executive Producer, Clemenger BBDO
- Damian Asling, Copywriter and Conversation Designer, Clemenger BBDO
Organizer
Sabrina Riedel, Interactive Exec Producer, Clemenger BBDO
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