SXSW 2020
Latin Explosion: Effective Release Strategies
Description:
In recent years, there has been an explosion of Latin American growth across streaming platforms. Records are being made and broken at a faster pace than ever before and artists with a Latin American audience should take notice and execute accordingly. This session will explore release strategies to take into consideration if you have a Latin American audience.
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Takeaways
- Effectively plan a release strategy as an artist.
- Identify what platforms to release music on.
- Learn from music industry & Latin market experts.
Speakers
- Marcos Juárez, Head of Latin Music Programming, Pandora
- Tomas Cookman, President, Nacional Records
- Victor Mercado, Vice President of Latin Music, Paradigm Agency
- AJ Alvarez, Director of Client Marketing, Symphonic Distribution
Organizer
Alixes Norman, Corporate Marketing Manager, Symphonic Distribution
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