SXSW EDU 2020
How to Market to the $917B+ LGBTQ+ Community
Although the LGBTQ+ market has $917B+ in buying power, many companies have not been able to properly market to the community. Perhaps this is because of the fear of being offensive or insensitive. We would like to educate on how to connect and be inclusive all-year-long without appearing to lack authenticity through "rainbow washing" only during Pride month.
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Additional Supporting Materials
- Come away with a basic understanding of the history of LGBTQ+ civil rights.
- Learn the best branding and design practices to show Allyship.
- Know the reward of good allyship, the thing you can't buy: AUTHENTICITY
- Caroline Henry, Senior Writer, Copacino+Fujikado
Kayla Torres-Han, Creative Media & Account Management Intern, Copacino+Fujikado