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SXSW EDU 2020

How to Market to the $917B+ LGBTQ+ Community

Although the LGBTQ+ market has $917B+ in buying power, many companies have not been able to properly market to the community. Perhaps this is because of the fear of being offensive or insensitive. We would like to educate on how to connect and be inclusive all-year-long without appearing to lack authenticity through "rainbow washing" only during Pride month.

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Takeaways

  1. Come away with a basic understanding of the history of LGBTQ+ civil rights.
  2. Learn the best branding and design practices to show Allyship.
  3. Know the reward of good allyship, the thing you can't buy: AUTHENTICITY

Speakers

Organizer

Kayla Torres-Han, Creative Media & Account Management Intern, Copacino+Fujikado

Meta Information:

  • Tags: media literacy, diversity
  • Event: EDU
  • Format: Future20
  • Track: Business & Investment
  • Level: Deep Understanding
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