How Marketers Can Leverage the Science of Emotion

Description:

Marketers have long recognized the power of emotion to connect with their audiences and inspire customers to take desired actions. In a wide-ranging conversation touching on audience insights, artificial intelligence, experience design and the psychology of human emotions, this panel will explore brand new tools and techniques that are available to help marketers analyze and leverage emotion to a larger degree. Audience members will come away with a better understanding of how to identify the right emotions to move their audiences, deepen connections with customers, and ultimately drive business growth.