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SXSW 2020

The Genius of Meme Marketing in Music

Memes have the ability to do 4 things incredibly well in music marketing;

1. Collect audience data for everyone who is interested and engaged in a certain topic or genre.
2. Connect a song to an artist, or a personality/face to an artist name.
3. Inspire fan consideration and interest.
4. convert sales

The panel will explore how each goal is achieved with the power of memes

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  1. Music marketers who are smart with meme marketing can turn their artists or festivals into brands and capture real equity within the business
  2. Memes are one of the best tools for top of funnel content marketing
  3. The types of memes that work, and the types of memes that don't



Luke Girgis, CEO, The Brag Media

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creating & Monetizing Music
  • Level: Advanced
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