SXSW 2020
The Genius of Meme Marketing in Music
Description:
Memes have the ability to do 4 things incredibly well in music marketing;
1. Collect audience data for everyone who is interested and engaged in a certain topic or genre.
2. Connect a song to an artist, or a personality/face to an artist name.
3. Inspire fan consideration and interest.
4. convert sales
The panel will explore how each goal is achieved with the power of memes
Other Resources / Information
Takeaways
- Music marketers who are smart with meme marketing can turn their artists or festivals into brands and capture real equity within the business
- Memes are one of the best tools for top of funnel content marketing
- The types of memes that work, and the types of memes that don't
Speakers
- Luke Girgis, CEO, The Brag Media
Organizer
Luke Girgis, CEO, The Brag Media
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments