SXSW 2020

Comfort with Discomfort: The Innovator's Mindset

Description:

Innovation is the product of creative change within a product or organization. But most organizations fear change, and often stifle it, sometimes without even realizing what they’re doing. So how can you drive purposeful change when the leadership isn’t on board? In this session, four professionals across industries spanning the non-profit, corporate, and agency worlds will share strategies for driving an innovation mindset from within. From convincing senior leadership, identifying cultural stakeholders, empowering change-makers and creating grass-roots initiatives to build momentum, this talk will give you the tools you need to create meaningful change within yourself, your team, and your organization.


Additional Supporting Materials


Takeaways

  1. How to nurture an innovator’s mindset in yourself, teams, and within your organization.
  2. What resources, buy-in, process and conditions do you need to put into place to create a thriving innovative culture.
  3. Tips for running experiments for culture change, including measuring outcomes and iterating for scale.

Speakers

  • Allison Mertzman, VP, Global Marketing and Communications Director, R/GA
  • Yakaira Nunez, Director, User & Product Insights, AI & Analytics, Salesforce
  • Ariba Jahan, Director of Innovation, The Ad Council
  • Ana Arriola, General Manager & Partner, AI + Research, Microsoft

Organizer

Allison Mertzman, VP, Global Marketing and Communications Director, R/GA


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Workplace
  • Track 2
  • Level: Intermediate


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.