SXSW 2020
Made in America: Does it Even Matter Anymore?
Description:
When beloved American heritage brands like Levi’s, Apple, Chevrolet, and American Girl dolls are all made overseas, we ask: “Does it really matter where it’s made anymore?” The resurgence of awareness and support for American-made goods has never been stronger. Yet in a fluid, global economy with brand accessibility at the click of a keyboard, do consumers really care about the true origin of a brand? BAV Group® & US NEWS & World Report’s Best Countries Report reveals surprising insights and applications to brands and businesses today.
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Takeaways
- What does it mean to be American made?
- Do consumers really care about the true origin of a brand?
- How do businesses and marketers know if and when to leverage the power of brand origin, Eg. German Engineering?
Speakers
- Michael Sussman, CEO, BAV Group
Organizer
Michael Sussman, CEO, BAV Group, VMLY&R
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