SXSW 2020

Made in America: Does it Even Matter Anymore?

Description:

When beloved American heritage brands like Levi’s, Apple, Chevrolet, and American Girl dolls are all made overseas, we ask: “Does it really matter where it’s made anymore?” The resurgence of awareness and support for American-made goods has never been stronger. Yet in a fluid, global economy with brand accessibility at the click of a keyboard, do consumers really care about the true origin of a brand? BAV Group® & US NEWS & World Report’s Best Countries Report reveals surprising insights and applications to brands and businesses today.


Related Media


Takeaways

  1. What does it mean to be American made?
  2. Do consumers really care about the true origin of a brand?
  3. How do businesses and marketers know if and when to leverage the power of brand origin, Eg. German Engineering?

Speakers


Organizer

Michael Sussman, CEO, BAV Group, VMLY&R


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced


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