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SXSW 2020

Human Intelligence in AI-Focused Ad Land

With Artificial Intelligence in the form of machine learning and face/voice recognition becoming more sophisticated and infiltrating ads, marketers have latched onto its data-driven benefits, and have even gone so far as to allow AI to take the lead on creating content. This excitement and momentum has sparked discussions about AI maturing enough to become smarter, and potentially more creative, than humans. But what about the power of human touch in a story? Can a computer create more impactful work than the brain?

The AI vs. HI debate is in full effect and expert panelists discuss the latest benefits and challenges AI imposes on advertising, and how humans can think for themselves and have an upper-hand in storytelling by putting consumers’ human needs at the heart of the work.

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  1. Audience will get expert insight on the future of AI in advertising and how it will change creative campaign development
  2. Audience can learn what the most appropriate roles for artificial intelligence and emotional intelligence are in the content creation process
  3. How AI is fundamentally changing the way experts approach campaigns and connecting with consumers in 2020



Evelyn Covarrubias, Publicist, Press Kitchen

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Intermediate
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