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SXSW 2020

Latinx Music Industry: Network-based Monetization

Networking in the music industry is vital for sustainability. Yet among so much noise, how do you stand out? Remember: your network is your net worth. The Latin music market is growing exponentially. We discuss with award winning musicians and professionals how to create and foster authentic relationships as Latinx creatives, how to 'ditch the resume', and use different artist platforms to make data-driven decisions, propose brand partnerships across different regions of the world, creating content and monetizing it, landing music festivals, and using new platforms to monetize their music and content in new and engaging ways. We share exclusive tips how artists can use these elements to have a prominent and sustainable career in music and entertainment.

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  1. How are Latinx artists and consumers leapfrogging technologies and are now becoming the new "power user"?
  2. Learn from recognized and award-winning professionals how to have sustainable careers, land festivals and monetize your music in new ways.
  3. How the Latinx music industry is growing and how to take advantage of this wave to your advantage as a music industry professional.



Tomas Uribe, Co-founder/CEO, Stereotheque

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creating & Monetizing Music
  • Level: Intermediate
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