You Win Some, You Lose A Lot, You Win Some Back

Description:

In the agency world, new business development is key to overall growth and business stability, industry visibility, agency health and creativity. Regardless of medium, size or core offering, agencies win new campaigns and accounts daily. But behind the scenes, they also lose a lot throughout the process. And sometimes, win old clients back. In this session, agency experts in experiential marketing, advertising and media will discuss the new biz numbers game–from big wins, to big losses; the emotions that are battled along the way; the struggle to say no; and what you can learn from every painful … or exciting RFP.