Mobile Matters: The Future of Retail

Description:

At a time when traditional retailers are facing an industry-wide challenge to compete with online giants and disruptive direct-to-consumer brands, mobile marketing has never been more valuable. By harnessing the power of data and optimizing the way consumers are reached through mobile, brands can remain competitive in the complex retail landscape. Join Macy’s and Oath for a conversation around how they partnered to create a memorable mobile presence for the retailer's consumers, while driving in-store traffic, increasing sales, and most importantly – innovating the way they do business.