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SXSW 2019

Thinking Bigger: HR Through A Marketing Lens

Employer branding is a thing of the past. Today’s top HR teams are paving the way to organizational success through integrated marketing. From facilitating a new company culture to helping drive change, HR is playing a more prominent role than ever in supporting a company’s transformation. At a time when the ability to attract and retain talent is critical to a company’s success, learn how HR can truly become marketers by focusing on messaging to create authentic culture stories that move both workforce and talent brand forward.

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  1. Learn how to create baseline messaging, operationalize it, and create an authentic community around it.
  2. Understand the most effective tactics for creating a shared experience for both employees and candidates.
  3. Develop and implement an integrated talent marketing strategy.



Brenna Child, Head of Talent Management & Branding, The Washington Post

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Future Workplace
  • Level: Advanced
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