Fighting for Attention: Tell a Story in 3 Seconds

Description:

Legend has it that Ernest Hemingway once wrote a full story in 6 words. Marketers today are challenged with being equally economical with their messages, needing to tell their brand story in 3 seconds or less while competing for short attention spans. Big brands have found success via short-form video, which has been credited as the next wave of storytelling. Citi, for example, recently launched the highly successful #Literally Cinemagraph campaign consisting of a series of 1-2 second videos that help bring to life common phrases while creating a lift in awareness for its product. This session will feature a compelling discussion among a mix of agency, product and content creation experts about how to create video content that will capture the shrinking attention spans of your audience.