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SXSW 2019

Fighting for Attention: Tell a Story in 3 Seconds

Legend has it that Ernest Hemingway once wrote a full story in 6 words. Marketers today are challenged with being equally economical with their messages, needing to tell their brand story in 3 seconds or less while competing for short attention spans. Big brands have found success via short-form video, which has been credited as the next wave of storytelling. Citi, for example, recently launched the highly successful #Literally Cinemagraph campaign consisting of a series of 1-2 second videos that help bring to life common phrases while creating a lift in awareness for its product. This session will feature a compelling discussion among a mix of agency, product and content creation experts about how to create video content that will capture the shrinking attention spans of your audience.

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  1. How to master the art of video storytelling and win the attention of viewers in just a few seconds?
  2. What resources are needed to invest in short-form video storytelling?
  3. Who is dominating video storytelling and why?


  • Disha Harjani, Director of Product Partnerships, Platform Solutions, Shutterstock
  • DJ Saul, CEO, iSL
  • Jonathan Maimon, Senior Product Marketing Manager, Wix


Stephanie Manas, Global Internal Communications Manager, Shutterstock

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Beginner
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