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SXSW 2019

How To Activate Your Hidden Data Workforce

99% of C-suite executives say they want data-driven cultures, according to New Vantage Partners. However, truly data-driven cultures don’t just serve an elite group of data scientists, they empower everyone across the data literacy spectrum, leading to faster answers, saved time, and smarter decisions made. It’s critical to activate your company’s “hidden data workforce” of non-technical people because when companies fail to build data-driven cultures, they fail to empower everyone else to contribute meaning to data work. Join Alex Balazs, Vice President–Chief Architect of Intuit, Brett Hurt, Co-founder & CEO of data.world, and Dan Khabie, Global and North America CEO of Mirum Agency as they discuss how to activate your hidden data workforce to build a truly data-driven culture.

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  1. Learn who your hidden data workforce is. Hint: it’s not your data scientists, it’s everyone else.
  2. How to shift your company’s thinking from Selective Data Empowerment to Collective Data Empowerment–making it possible for everyone to contribute.
  3. Understand how a data-driven culture can become your competitive differentiator when your people make data meaningful.


  • Brett Hurt, CEO & Co-founder, data.world
  • Alex Balazs, Vice President - Intuit Chief Architect, Intuit
  • Dan Khabie, Global and North American CEO of Mirum, Mirum


Tyler Durman, Growth Marketing Specialist, data.world

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry & Enterprise
  • Level: Intermediate
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