Big Tech's New Design Aesthetic? Human
Tech brands are increasingly trying to blend in, carving out space in our homes and on our bodies to integrate into everyday life. Now they are shifting the dialogue away from the idea of giving up part of ourselves to a machine—data, images and even bodily fluids—and towards services that are made to fluidly and reassuringly reconcile themselves to the user. What does this new sophisticated, crafted, human aesthetic look like? What does it say about tech’s role in our lives now? And should we believe it? Also, how are some innovative start-ups using sophisticated human design as their primary tool to engage consumers?
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Additional Supporting Materials
- The tech world (with the exception of Apple) previously ignored design, but now brands are reassessing their aesthetics and product designs. Why now?
- What tech brands are leading with their use of human design? And what does it bring?
- What does this new tech aesthetic look like and will it resonate? How is it linked to Tech's ascent as a luxury category?
Emma Chiu, Creative Innovation Dir, J Walter Thompson