SXSW 2019

In-house or Round the Houses? Outsourcing Creative

Description:

From smart speakers and Messenger bots to influencer marketing and event activations, music marketers are constantly faced with the question of whether to outsource a creative campaign or find someone in-house to get it done. But when balancing time, experience and connections, when is it best to get campaign support from a specialist?
"In-house or Round the Houses? Outsourcing Creative" brings experts on creative technical projects, influencer networks and marketing, and holistic campaign management together to help listeners develop a process for strategically outsourcing their campaigns.


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Other Resources / Information


Takeaways

  1. How labels and management companies are currently structured to work creative, influencer and technical campaigns internally vs with agencies
  2. When to form direct relationships with influencers vs when to outsource to an agency
  3. When to attempt technical projects with in-house teams vs when to tap outside resource

Speakers


Organizer

Patrick Ross, SVP of Strategy, Music Ally


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Making & Marketing Music
  • Track 2
  • Level: Intermediate


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