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SXSW 2019

State of the European Internet 2019

How did the European digital sector evolve in the past years and what is ahead? And how does it compare to the state of affairs abroad - namely GAFA (US) or BAT (China)? Speaker and online expert Philipp Westermeyer set out to tackle these questions and more in the past few months. In this keynote he will present the results of his findings — and explain which marketing strategies promise the best chance at success on the European market.

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Takeaways

  1. Learning about the power of GAFA and BAT
  2. Learning how European digital sector work in comparison to the rest of the world
  3. How to best use branding and marketing in the European digital markets

Speakers

Organizer

Konstanze Kossack, COO, FUTURE CANDY GmbH

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Tech Industry & Enterprise
  • Level: Intermediate
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