SXSW 2019
White Mirror: Combatting Societal Issues with XR
Description:
A majority of consumers associate the realities (VR/AR/MR/XR) with Fruit Ninja or BTS footage of their favorite band. But what about participating in a customs screening as a suspected immigrant or experiencing a veteran’s journey as he confronts PTSD and the challenges of life after war. NGOs and social advocacy groups are working with the brains behind immersive entertainment companies to make real impact using XR. These experts will discuss what is needed in XR to make genuine change -- both from a technical standpoint and what will need to happen to increase visibility for the companies and individuals utilizing these new technologies to generate positive impact for the world around us.
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Takeaways
- What needs to happen for XR content to evolve beyond the buzzwords of "immersion" and "empathy" to explore deeper human connection and understanding?
- In the current world we live in, what other societal issues can (and should be) addressed using XR?
- We already have XR content that faces societal issues: but how do we get them into the hands (eyes) of those who are able to help make a change?
Speakers
- Jake Sally, Director of Immersive Development, RYOT
- Stuart "Sutu" Campbell, Co-Founder, EyeJack
- Asad J. Malik, Founder, 1RIC
- Katharine Schwab , Associate Editor, Fast Company
Organizer
Tierney Oakes, Technology Team Lead , Beck Media
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