SXSW 2019
Digital Media Playbook: How to Engage Audiences
Description:
As brands and publishers become increasingly digital, this panel will highlight the successes of NBCU’s brands (Bravo, Oxygen, SYFY and USA Network) in this area.
The session will provide insights into how each has significantly expanded audiences through activations like Bravo’s Last Chance Kitchen, the blending of linear and digital worlds through Emmy-nominated interactive activations for USA’s Mr. Robot, Oxygen’s crime-focused podcasts and experiential offerings and how SYFY continues to break new ground with the content it serves genre fans.
The conversation will also explore how industry shifts factor into digital strategies (Facebook Newsfeed updates), and overall context for why a transformative digital strategy is the key to engagement with existing fans and new audiences
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Takeaways
- The digital media landscape is evolving and some brands are struggling to stay afloat. NBCU brands share the secrets to success.
- Understanding the relationship between data, technology and new forms of communication is key to developing deeper connections with audiences.
- Having a unique approach to crafting a digital media strategy provides an advantage for companies looking to stay ahead of the curve.
Speakers
- Matthew Chiavelli, Senior Vice President of Digital, SYFY
- Jeffrey Kaufman, Senior Vice President, Digital , USA Network
- Lisa Hsia, Executive Vice President, Digital, Bravo & Oxygen Media
- Natalie Jarvey, Staff Writer, The Hollywood Reporter
Organizer
Megan Malarkey, Principal Conulstant, Text100
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