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SXSW 2019

So Your Design is Good—But is it Moral?

For designers to fulfill our promise of a better tomorrow, we must find new ways to be honest about the moral implications of our work. We must cultivate new practices: True affection, rooted in respect, experience and specific knowledge; empathetic boldness to confront complex failures in other designers’ work; and genuine humility in an industry that seems to celebrate hubris and seeing what we can “get away with.” As design evolves from form to content in the 21st century, this need becomes ever more acute. Senior creatives from Journey Group will discuss and debate moral design within the sphere of user experience, interface design, content strategy and development. We desire to be fully accountable for our agency's work and to encourage the agency of others in the field.

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  1. Ideas for creative professionals seeking to create a lasting impact and durable work in a culture that's increasingly gig-based and transient.
  2. Methods for design inquiry that break down complex, impervious problems into simpler, solvable questions about human flourishing and true costs.
  3. Models for a company culture and design approach that produces transformational change through humility and accountability in all aspects of work.



Zack Bryant, Creative Director, Journey Group

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Level: Beginner
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