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SXSW 2019

How to Increase Your Media Impact by 700%

If you could increase the effectiveness of your media spend by 2X, what would that mean for you budget? By 4X? 7X? Smart marketers are testing innovative new content sources as a strategy for creating more effective ads at scale. Learn the sources, technologies and methodology for driving greater impact from your current investments through better content.

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Takeaways

  1. How can brands use influencer marketing to drive greater synergies across platforms and investments to increase efficiency?
  2. How can brands structure a testing environment that enables them to learn how-to serve the right messages to the right audiences?
  3. How can brands extract the rich insights from their campaigns to inform their larger marketing strategies?

Speakers

  • Maria Sipka, Co-founder and VP, Linqia

Organizer

Diamond Sorsby, Communications Manager, Linqia

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Advanced
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