SXSW 2019

How to Increase Your Media Impact by 700%

Description:

If you could increase the effectiveness of your media spend by 2X, what would that mean for you budget? By 4X? 7X? Smart marketers are testing innovative new content sources as a strategy for creating more effective ads at scale. Learn the sources, technologies and methodology for driving greater impact from your current investments through better content.

Related Media

Youtube Video

Other Resources / Information

http://www.linqia.com/customers/goodfoods/

Takeaways

  1. How can brands use influencer marketing to drive greater synergies across platforms and investments to increase efficiency?
  2. How can brands structure a testing environment that enables them to learn how-to serve the right messages to the right audiences?
  3. How can brands extract the rich insights from their campaigns to inform their larger marketing strategies?

Speakers

  • Maria Sipka, Co-founder and VP, Linqia

Organizer

Diamond Sorsby, Communications Manager, Linqia

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Track 2
  • Level: Advanced
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