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SXSW 2019

Is Influencer Marketing a Bubble or Here to Stay?

As with any disruptive technology, it can be difficult to determine whether the hype will die in Gartner’s trough of disillusionment or make it to the plateau of productivity. With new market challenges emerging in 2018 like influencer fraud, bot-driven engagements, and sponsored content saturation, will influencer marketing continue to thrive or go the way of the dodo bird? Join this meet-up and engage in a lively discussion about the future of today’s media and PR darling.

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Takeaways

  1. How has influencer marketing evolved in the last 5 years, and who have been the key players?
  2. What is the true value of influencer marketing as it exists today, and how will this evolve as the industry matures?
  3. What historical consumer trends can we learn from to predict the fate of influencer marketing?

Speakers

  • Maria Sipka, Co-founder and VP, Linqia

Organizer

Rachael DeSouza, Manager of Customer Success, Linqia

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Intermediate
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