Influencers 2.0: How Retailers Can Measure Success
Five years ago, a Forrester study found that only 18% of consumers trusted influencers, which still included celebrities. That number has been turned in its head, as consumers now trust influencers over friends and family at a rate of two to one – and seven to one over celebrities – for information on making a purchase.
In this panel, Karen Bellin, Head of Analytics at Mirum, will dissect the key components of retail influencer measurement and show you how to create a plan that transforms your retail influencer programs.
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Additional Supporting Materials
- Understand how to leverage influencers to drive purchase, track success, and create an actionable retail influencer measurement plan.
- Explore new tools in social media that are making influencers more powerful and driving shoppers to purchase.
- Learn how data can optimize performance of retail influencer programs, including machine learning and automation.
- Karen Bellin, VP, Analytics , Mirum
Yariela Freeman, Marketing Manager, Mirum