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SXSW 2019

Influencers 2.0: How Retailers Can Measure Success

Five years ago, a Forrester study found that only 18% of consumers trusted influencers, which still included celebrities. That number has been turned in its head, as consumers now trust influencers over friends and family at a rate of two to one – and seven to one over celebrities – for information on making a purchase.
 
In this panel, Karen Bellin, Head of Analytics at Mirum, will dissect the key components of retail influencer measurement and show you how to create a plan that transforms your retail influencer programs.

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Takeaways

  1. Understand how to leverage influencers to drive purchase, track success, and create an actionable retail influencer measurement plan.  
  2. Explore new tools in social media that are making influencers more powerful and driving shoppers to purchase.
  3. Learn how data can optimize performance of retail influencer programs, including machine learning and automation.

Speakers

  • Karen Bellin, VP, Analytics , Mirum

Organizer

Yariela Freeman, Marketing Manager, Mirum

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Brands & Marketing
  • Level: Intermediate
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