SXSW 2019

Build Centaurs : Designing Human/AI Collaboration


at Fjord we’ve been designing centaur systems for policing, healthcare and industry. Through a combination of micro-lectures, hands-on activities and practical guidelines we will introduce practices that increase the adoption and resilience of AI powered products and services. We kick off with the AI Creative Matrix, a technique to inspire ideation around new AI driven products and services. Then, using your initial concepts you’ll define the human/AI relationship as part of an overall cognitive system, exploring issues like autonomy, responsibility and problem complexity. Finally, by considering AI as a teammate we provide guidelines for refining the interaction between human and artificial agents.

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Additional Supporting Materials


  1. AI is complex, but designers should focus on what it can do, rather than the details of how it works. This is the key to open ideation.
  2. Designing for AI requires a systems thinking approach. Adoption and resilience depends on planning for unforeseen events.
  3. The future of interaction design is between humans and AI. Some of our future colleagues will be machines.


  • Connor Upton, Design Director, Fjord
  • Gemma Gallagher, Interaction Designer, Fjord


Connor Upton, Design Director, Fjord

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Design
  • Track 2
  • Level: Advanced

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