The IKEA Effect: The Future of Company Culture

Description:

A strong company culture empowers people and teams to thrive. Culture creates competitive advantage, builds customer loyalty, elevates performance, and accelerates decision-making. Investment in company culture is at an all-time high, but many of the investments we see today -- elaborate kitchens, employee game rooms, company swag, and an expanding menu of employee benefits -- misunderstand the essential ingredient to a great culture. The secret to building a culture that will engage your team and delight your customers doesn’t require keeping up with the culture fads. It simply requires opening an IKEA box.