SXSW 2019

Digital & Cannabis: Growing in a Regulated Market

Description:

Recent changes in state legislatures across the U.S. have created new and exciting opportunities to market cannabis to a wider audience. However, as innovation in the marijuana industry skyrockets, access to vital tech and advertising platforms are still limited due to federal regulations. Join online legal marijuana community, Weedmaps, and social marketing software Spredfast as they share insights on what you can learn from marketing in a regulated industry.

Other Resources / Information

https://weedmaps.com/

Takeaways

  1. What restrictions are you under when marketing with digital media?
  2. What have you found most difficult when trying to reach your audience?
  3. What can brands in other industries learn from cannabis marketing?

Speakers

Organizer

Caitlin Cavanaugh, Brand Marketing, Spredfast

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Cannabusiness
  • Track 2
  • Level: Intermediate
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