SXSW 2019

Building Your Brand in Texas & Beyond

Description:

With the second largest economy in the U.S., a GDP larger than the countries of Canada, Russia and Australia, and a strong sense of cultural pride, spirit and loyalty, it’s no wonder Texas is home to some of the most beloved and successful brands in the country. Ranked America’s top state for businesses in 2018 by CNBC, Texas’ rapid entrepreneurial growth and business-friendly attitude have made the state an attractive place to start and expand a business nationwide. Hear from C-suite executives of successful Texas born and bred companies across varying industries -- from retail to tech to social enterprise-- all at different stages in their growth, as they share their tips and strategies for tackling the Texas market and expanding beyond.


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Takeaways

  1. Learn how to build an expansion funnel to expand your business in Texas and beyond to other markets around the U.S.
  2. Receive tips and strategies for entering different Texas-based markets - from Austin and Dallas, to El Paso and Galveston.
  3. What companies (from startups to larger brands) consider before entering new markets.

Speakers

  • Dan Graham, Co-founder, Notley
  • Jag Bath, CEO & President, Favor

Organizer

Royal Frasier, Director of Communications, Notley


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate


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