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SXSW 2019

Make Your Own Influencers

Influencer support is as big in the advocacy space as it is for consumer brands. It’s not uncommon to see a leading celeb, Instagram influencer, or YouTuber as the face of a new campaign or platform. However, in an era in which consumers are hyper-aware of authenticity, is the influencer model not just overdone, but possibly counterproductive?

Aaron Harvey, founder of the mental health advocacy platforms IntrusiveThoughts.org and Made of Millions, will speak to the importance of uplifting everyday people when looking to make an impact. He’ll talk about Made of Millions mission to inspire grassroots change by giving local advocates the chance to spread their message, and where the “influencer” model is headed within the nonprofit space.

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  1. How the current influencer model can hurt nonprofits, advocacy platforms and brands.
  2. How to effectively uplift leaders related to your cause, rather than leaning on existing influencers.
  3. What the future of grassroots advocacy looks like and how other organizations can prepare.



Lauren O'Shaughnessy, Marketing Coordinator, Ready Set Rocket

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Social & Global Impact
  • Level: Beginner
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