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SXSW 2019

F*ck Your Brief

A playful blame game between creatives and clients that unpacks how bad work gets put out into the world and when/where the process broke down. The discussion will analyze the pros and cons of the current agency/client model and outline the changes that need to take place for true partnership to become the standard.

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  1. What currently works well within our existing partnership model?
  2. What organizational shifts needs to take place in order for client/agency relationships to be collaborative, efficient and result in strong work?
  3. What recent misses serve as learning opportunities? What happened in those instances?



Lauren O'Shaughnessy, Mktg Coord, Ready Set Rocket

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Brands & Marketing
  • Level: Intermediate
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