CSR is Dead. The Future is Social Innovation

Description:

CSR is dead. That’s not to say it’s useless, but that the future is about CSR becoming an integrated part of brands’ vision and marketing. The future is about social impact innovation, not CSR, advertising or content, which are means to an end, and increasingly ineffective. These innovations are about outcomes over outputs, meaning it’s not about a great campaign or piece of content anymore, it’s about unique, relevant and electrifying social impact as the goal, and PS it better be measurable! The new reality is that purpose is the ultimate moat, not speed, price or convenience (since companies have gotten so good at those). Real innovation takes the place of traditional brand building, advertising, even CSR, because it shows your integrity, engages your customers and ignites your staff.