SXSW 2019
Power Brands: Fans and Funding in a Digital Era
Description:
Parlaying an idea into a song, a technology platform, or another product or venture is the exciting part creators love. Yet, they’re often bogged down – or even trapped – by achieving the very success that comes through perfecting their craft and the art they create, as business and leadership demands increase. Quite often, they fall on their swords in the name of their art, whether a product or business, and they don’t get the financial or business help they need to succeed. Leveraging her workshop content about building power brands, entrepreneurship, creative funding, digital transformation and more, Nina equips and empowers the creatively inclined on achieving smart growth as well as financial sustainability in today’s complex and digitally powered world.
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Takeaways
- It's not a matter of art versus money. Yet, only those who creatively fund their projects will survive in our digitally crowded world of free content.
- Thriving as a creator - artist or entrepreneur - requires self-knowledge and a plan to create your role as CEO of your business. YOU design it.
- Today's artist or entrepreneur must have a CEO mindset, as well as power branding, digital marketing and creative fundraising know-how to thrive.
Speakers
- Nina Pickell, CEO, Off The Stage Music, LLC and Nina Pickell, LLC
Organizer
Nina Pickell, CEO, Off The Stage Music, LLC
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