SXSW 2019

How Retailers can Recapture Lost Audiences


With retail giants like Amazon providing near unlimited selection, vast inventory, low cost, efficient purchase, and delivery options, it’s challenging to see how other retailers can compete. We see an opportunity for retailers to not only survive, but to thrive. By building emotional connections between shoppers, products, and brands, retailers can differentiate themselves from the competition and forge lasting relationships with their customers. We have identified 4 pillars that can empower and amplify these connections; Persistent Dialog, Purposeful Curation, Contextual Visualization, and Expert Advice. We’ll walk you through 4 stories across a variety of retail segments that show how you can leverage combinations of these 4 pillars to win.

Additional Supporting Materials


  1. What retailers have lost but can regain to not only survive but thrive
  2. Characteristics and use cases of a new differentiated service model
  3. What new technologies are available to activate this new service model



Heather Hildebrand, Digital Strategist, Accenture Interactive

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate

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