SXSW 2019
Cultural Appropriation vs Cultural Appreciation
Description:
The industry has talked about the blurred lines between appropriation vs appreciation but who has the experience and leadership to make the final call on what is culturally relevant or insensitive in advertising?Is it the creative director? Brand manager? The viewer? Who makes the call that the Asian neighbor cast in a beer ad isn’t “the token?” Who decides if a script is bringing to life a harmless trope or a harmful stereotype? Are diverse industry leaders the antidote to culturally insensitive or appropriating work? Is that responsibility even fair?
Other Resources / Information
Takeaways
- The changing landscape of advertising accountability
- How people can work together to create an environment of checks and balances
- What you can do to start the conversation at your organization
Speakers
- ANGELA YANG, Director of Connections, T3
- TANYA TARR, Vice President, *advantageSPRING
- Chas Moore, Executive Director, Austin Justice Coalition
Organizer
Madison Scullin, Marketing Manager, T3
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