Is Marketing Intelligence Ending the Need for BI?

Description:

Gartner predicts the BI market will grow to $23B by 2021 while it is being disrupted by emerging technology. One example: Marketing Intelligence. For today’s marketers, there’s a data-driven mandate and teams are rapidly adopting new channels and point solutions. This results in data siloes. To make sense of disparate sources and derive insights, marketers require something different to deliver on their KPIs and engage customers. By empowering marketers to take control of their data and programs on a granular level, Marketing Intelligence is shepherding change for leading marketers. With BI falling short of delivering on marketer’s needs in a highly fluid environment, join Datorama and two enterprise panelists for a healthy discussion as to whether Marketing Intelligence is the new BI.