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SXSW 2019

Easy to Fool? Journalism in the Age of Deep Fakes

Simpler tools and more powerful processors have democratized synthetic video — more commonly known as deep fakes. Like photos once were, video is still commonly proof that something happened but suddenly it’s possible to fictionalize actual news video. What does this mean for journalists and their audiences? How do synthetic videos threaten trust in the news media? And how can the media aggressively pursue scoops without risking their credibility in a fast-moving news cycle? What tools exist — or should exist — to detect potential fakes? Who is fighting the potential spread of synthetic videos and what can we do about it?

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  1. Learn about what it takes to make synthetic video and the likelihood those tools and techniques will spread.
  2. Understand the risks to media and society if news videos can no longer be trusted.
  3. Learn the right questions to ask and techniques to use to ferret out ‘deep fake’ videos.



Jeremy Gilbert, Dir of Strategic Initiatives, The Washington Post

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Media & Journalism
  • Level: Advanced
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