From the rise of #MeToo to the current political climate, the past year has seen a pivotal shift for women in our culture. Alma Har’el, acclaimed director and Free the Bid Founder, Margaret Johnson, AdAge’s Executive of the Year and CCO of Goodby Silverstein & Partners, with moderator Lauren Greenfield (Founder of Girl Culture Films and Director of #likeagirl and Generation Wealth) will discuss the evolving female voice in culture and how Hollywood and advertisers are forging parity through equal representation.
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- How is marketing adapting to authentically talk to women and why do brands and agencies need more female voices?
- Why is the female creative voice effective in advertising and entertainment? How can women break through both industries?
- How are the entertainment and advertising worlds taking steps on parity via programs like #FreeTheBid to improve opportunities for women?
Meredith Vellines, Director of Communications , Goodby Silverstein & Partners