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SXSW 2019

Girl Culture

From the rise of #MeToo to the current political climate, the past year has seen a pivotal shift for women in our culture. Alma Har’el, acclaimed director and Free the Bid Founder, Margaret Johnson, AdAge’s Executive of the Year and CCO of Goodby Silverstein & Partners, with moderator Lauren Greenfield (Founder of Girl Culture Films and Director of #likeagirl and Generation Wealth) will discuss the evolving female voice in culture and how Hollywood and advertisers are forging parity through equal representation.

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  1. How is marketing adapting to authentically talk to women and why do brands and agencies need more female voices?
  2. Why is the female creative voice effective in advertising and entertainment? How can women break through both industries?
  3. How are the entertainment and advertising worlds taking steps on parity via programs like #FreeTheBid to improve opportunities for women?


  • Margaret Johnson , Chief Creative Officer, Goodby Silverstein & Partners
  • Lauren Greenfield, Documentary Photographer/Filmmaker/Author, NA
  • Alma Har’el, Film and music video director, NA


Meredith Vellines, Director of Communications , Goodby Silverstein & Partners

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
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